Nykaa is a leading Indian beauty and cosmetics brand known for its high-quality makeup and skincare products. Established in 2012, Nykaa initially started as an e-commerce platform before launching its own line of cosmetics, which quickly gained popularity for their trendy shades, long-lasting formulas, and affordability. The brand offers a wide range of products, including foundations, lipsticks, eyeliners, and eyeshadows, catering to diverse skin tones and preferences. Nykaa’s commitment to innovation and inclusivity has made it a favorite among beauty enthusiasts. With collaborations, influencer partnerships, and a strong digital presence, Nykaa continues to dominate the Indian cosmetics market, blending global trends with the unique needs of Indian consumers.